Our Founder

Christine Béal - Business Developer, coach certifié


French administration official certification for professional coaching

ESIG Master Lyon (International Operational Marketing)

LEA Bachelor – business languages (English and Chinese) & international marketing


Dates :

2017: company creation at the service of SMEs
2014-2017: Deployment of territorial program for HR loan amongst small & large companies (Sponsored by French Auvergne Rhône alpes Region, Thales & Mecaloire- Mechanical cluster)

2012-2017: AB LIVE: Business Development

2000-2012: THALES Angenieux: Purchasing manager

1991-200: THALES Angenieux: Export sales manager


Professional Expertise

Expert in Client-Supplier relationship and International development.

· Analysis and construction of strategic action plans for sales & purchasing

· Operational down flow of field action plans, construction of dashboards

· Construction and management of complex partnership agreements: Purchasing, sales and project management.

· Agility in the position and large Group culture, Midcaps, SME, very small enterprises & public organizations

· Development of new markets

– Multiple experience: Over 27 years of national and international business relations in a SME environment integrated in a worldwide Group. Collaboration with many industrial SMEs as partners, customer, suppliers, but also with organisation from large private or public groups:

· 16 years of commercial development: New geographical areas, new activities and innovative products

· 13 years as Purchasing Manager (both operational and managerial positions)

· 8 years as an active member of Board of Directors of an SME belonging to a large group

– Specialist in business relations at all levels with a very good experience abroad (Europe, USA, Asia- China and Japan, Middle East) including a 3 year expatriation in the UK


Affiliations :